I just spent a week in the artistic creativity mecca of New York City. It is also a mecca for entrepreneurs.
I don’t think you have to only have artistic creativity to be creative; if you’re an entrepreneur, you have another kind of creativity that sometimes pulses your heart to higher levels of high-level production. Ever had to juggle cash flow and projects at the same time? That is another kind of creativity that’s more practical.
Although people forget that exercising those creative muscles is key to keeping up with both artistic and practical creativity in our daily lives.
How do I mean?
When beginning a painting, artists often have the edges of that painting within which to create. When beginning a novel, an author must remember key pieces of a story’s structure and know them so well that he/she can bend them to his/her use.
Lately, I’ve been hearing a lot about slow cash flow and lack of sales in several small businesses in this area. And I’ve pondered greatly how to jumpstart that creative force that always leads to breakthroughs.
1. Face the reality. Whenever I am avoiding looking at something, I should probably look at it. Lack of cash flow, lack of organization with too many projects, lack of time management, whatever.
2. Brainstorm several things you could do immediately to help the situation. Then brainstorm the most unconventional approaches that you’ve always considered, but never entirely wanted to do. To clarify: if you’re facing a time management problem, you could keep track of your time for a week and see if there’s anything that could be improved, if you’re facing a cash flow crisis, can you remove any outgoing payments or delay them?
3. Remember that you’ll be clumsy with this at first. A lot of practical creativity is common sense. But it requires the ability to see reality; you have to face the truth. In artistic creativity, this means an author must face the truth that he/she may not be the best at characterization when writing her newest novel, and he/she has to face that realization that he/she will need multiple revisions in that one area of the story.
It’s hard work, facing reality. It’s hard work to get past the denial and do the work. I know. I live it every day. Next time, we’ll talk about some great resources for doing the work and facing that reality.